I'd venture a guess that two challenges at work here:
1. Developing an iPad eBook (e-Magazine) on a monthly basis is more difficult than most people thought, and the technical specs/understanding hasn't been fully hammered out yet when it comes to advertisers and media buyers.
2. The entire core audience doesn't yet own an iPad or tablet PC.
When you make a venn diagram of challenge #2, you can see that many traditional magazine outlets will have a challenge of adoption. How many people do you know that subscribe to "Better Homes and Gardens" that also have an iPad?
So it makes sense to wait until there are a few more formidable competitors to the space. It's not an overnight thing. In particular an Adobe-Air based publishing platform holds a lot of promise because it's similar enough to InDesign and Flash (Layout folks will be able to adopt the tools easier.)
1. Developing an iPad eBook (e-Magazine) on a monthly basis is more difficult than most people thought, and the technical specs/understanding hasn't been fully hammered out yet when it comes to advertisers and media buyers.
2. The entire core audience doesn't yet own an iPad or tablet PC.
When you make a venn diagram of challenge #2, you can see that many traditional magazine outlets will have a challenge of adoption. How many people do you know that subscribe to "Better Homes and Gardens" that also have an iPad?
So it makes sense to wait until there are a few more formidable competitors to the space. It's not an overnight thing. In particular an Adobe-Air based publishing platform holds a lot of promise because it's similar enough to InDesign and Flash (Layout folks will be able to adopt the tools easier.)
