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Channel: Comments on: As Predicted: iPad Magazine Subscriber Numbers Plummeting
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Thoughts on eMagazines

I'd venture a guess that two challenges at work here: 1. Developing an iPad eBook (e-Magazine) on a monthly basis is more difficult than most people thought, and the technical specs/understanding...

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Re: Thoughts on eMagazines

The second challenge is exactly why developing for one specific device is bad; you limit the audience and have to develop separate products for each device. A cross-platform 'magazine' would solve...

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Price

They priced the iPad magazines at the same price as buying at a newsstand. Wrong! You have to price it LESS than the subscription price. And, not the list price for subscription, but the lowest price....

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Re: Price

I agree at the very least just make it a flat rate for the subscription and give an account for the iPad as a free extra or offer a small discount to discontinue the physical mag.

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Re: Thoughts on eMagazines

While I'm sure there would be some technical hurdles at the beginning, are you suggesting that the hurdles are getting more and more difficult? Wired Magazine started at 100,000 copies and has, over 6...

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Every try out one of those "free" magazine subscription?

A person would think that the marketing geniuses at the magazines should have realized that they would expect the same sort of experience as when they used to give away free trial subscriptions. Many...

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Re: Re: Thoughts on eMagazines

Exactly. I looked up the circulation numbers of the top 50 magazines, the #1 and #2 spot are occupied by AARP-published magazines, and #3 is the Costco Connection. Point is, it's not exactly the most...

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Mashable on iPad magazine sales

Lauren Indvik at Mashable seeems to disagree in "Why iPad Magazine Sales Are Not as Bad as They Seem" -- though her argument is that because newsstand magazine sales are declining too, iPad sales...

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Article 17

The iPad version cost more to get. The physical medium version is cheaper! The digital version had better be significantly cheaper because I do not need to pay for printing and shipping costs.

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The 'Front Door' problem

Ever since the advent of news aggregation (Google News, Yahoo! News, etc.) there has not been a newspaper or magazine whose front page has been able to reclaim the status of 'Front Door' or 'Starting...

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The Real Question

What's an "eMagazine", except a web site packaeged in a different way? Why the &*$$##? would I pay for it? I can get the same information on the web for free. If you want me to pay, or even just...

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Re: The 'Front Door' problem

Hephaestus

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Re: Re: Thoughts on eMagazines

SO you don't pay for cable TV?

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Nokia N8 Contract Deals

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Newpapers are in an even worse position

Magazines usually cater to a specific audience that is willing to seek out (and often pay for) the content. They often have content that is found nowhere else. Other readers of the magazine have shared...

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Movie of the week...

> While I'm sure there would be some technical hurdles > at the beginning, are you suggesting that the hurdles > are getting more and more difficult? For a monthly publication, those hurdles...

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Re: yes, but

Unfortunately, the advertisers don't want to pay as much to subsidize the digital version as they do for the dead-tree version. So, the publishers either need to get real creative about where and how...

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Yay!!

I subscribe to a fanboy mag! Yay!!! Well, what did you expect?

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Re: Re: Thoughts on eMagazines

I'm just pointing out that people purchase iPads want to accomplish a plurality of tasks. Until magazines offer the same level of interactivity as apps, email and web (which carry no additional fees on...

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Article 6

I think the problem is much simpler than you try to make it out. I think it is just about people trying something out, and realizing that the device itself doesn't let itself to the format. They got...

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